Present Proposals for Improvements to customer service Essay

IntroductionIn this assignment I testament research a barter through either the Internet or scolding the actual location and answer for what type of node utility does that air de bitd.I willing pass judgement by leaning in e rattling(prenominal) the facilities that the business has inst completely(a)ed to facilitate and arrive at their clients. I will mean(a) my research on the Legoland theme park in Windsor as it has a lot of factors to talk about in my assignment and will p bent quite a an interesting in my understanding in what wide client expediency is.For task 2 I will describe the Acts of sevens that protects customers and relate to each one Act according to how it will affect an customer at Legoland.I will then scoop out an new(prenominal) business and I will observe all the factors that has been asked of me to do, such as bugger off notes like the friendliness that the business withdraws to its customers to questions like What be the conditions of hyg iene to the customers, all of which will be taken in to account into an overall final result to how that business tip overs satisfaction to customer helper. I will visit Mc Donalds in Hounslow, being as its a in truth grouchy environment it will test their behaviour to all the elements that could effect their service and observe how they deal in those predicaments. I will then informative my opinion on how Mc Donalds could improve in that location business through an oral presentation.Read moreAdvantages of Off The Job disciplineFor task 5 I will obtain information on how an organisation monitor customer service and develop on how Legoland would take out to improve and increase sales for the long term future. assess 1 and Introduction to LegolandI remove chosen to visit Legoland Windsor as my organisation, Legoland has 150 acres of wooded landscape. It is set on a splendid spot, nine one thousand million families at heart our tar approach age range.The lego group was fo unded in 1932 by Ole Kirk Chitarisen who started life as a carpenter. today Lego is consistently the exactly European toy manufacturer in the worlds top ten trounce sellers list. The Lego group is always being innovative. Manufacturing new human bodys and different techniques of satisfying childrens fundamental engages. The lego group is still a family owned business. Around 1.2 1.4 million community visits Legoland per year. It has all a child aged 2-12 needs. It is near to of import motorways and there ar several nitty-gritty of glide slope to Legoland. at that place are galore(postnominal) advantages, for compositors case the effect on the local economy.I am visiting Legoland in order to investigate how the business treats its internal and out of doors(a) customers and what methods they fix to solve customer complaints. immaterial customers are people that barter for or visits. They are esoteric individuals and businesses Legolands main external customers are families, grandparents with children, children from take trips and foreigners. there are 12 14 million visitors every year. It is a great idea for parents to take their children to Legoland as it meets their needs. Legoland has five themed activity areas with xl interactive notes and is full of fun for children aged 2 -12.The services that Legoland tenderize to its customers.* Toilet facilities Children always need to go to the earth-c toleratet nearly each hour of the day therefore , there should be a commensurate sum of toilets nigh the site.* Baby care Centres This area is a private area for mothers to potpourrid their baby or to breastfeed. It is ideal for mothers as it is cheerful and they go off rely on them in case of a emergency.* Lockers Legoland offers lockers to the customary as it saves them carrying their luggage around and they know that it is safe. They are non-refundable coin operated lockers . thither are a high amount of lockers provided.* Pushchairs a nd wheelchairs hire Both pushchairs & wheelchairs washbasin be hired from Legoland. They piddle a charge but is fair. To make pushchairs & wheelchairs sire more get at Legoland have provided slopes instead of steps and wide gaps for access in the attractions. For example freestyle work obtain.* Public telephone There are public telephone located on the mini map. This is very pleasing as not everyone has mobile phones. This may be ideal for parents making calls to a taxi firm or friend to pick them up.* First incite There is alone are first aid centre on the map. This is unpleasant as first aid centres are vital as children may cause injury to themselves and need attend toance promptly.* Lost Parents There are two baffled parents sites located. This is a vital need as children need to know where they are and how far they are. A child may get lost and will not know what to do. Normally if a child appears at a lost parents centre, they announce it on speakers around the site g iving a full description of a lost child.* Automatic cash machines There is one cash machine on site. This is useful as parents do not have to visit banks to force cash. Parents would not have to worry if they run out of funds.* Restaurants and cafes There are eight eating houses & cafes in Legoland. This is pleasing as parents and children will have the benefit of eating when they are ready. They would not have to walk far to pay ass a restaurant.The internal customers of Legoland are the employees, support lag and those who work within the organisation.Their needs would be* A pleasant environment to work in The employees would require an environment in which it is clean, safe and sui add-in.* An average salary completely employee want to earn a sufficient amount of money, so they give notice purchase more advanceds/services, or of a higher quality of goods or services. Their salary must be able to cover for their own foot race costs, food and needs.* Uniform Some jobs re quire the employees to wear a uniform. The employees would have to wear the uniform as it is presentable and is a form of advertising. It pleases customers & alerts them that the employees are available.* Changing area Employees need an area in which they can change their clothes into their uniform. Their has to be a male/female changing room. This is convenient for the employees, as they will not have to wear their to and from work.* Lockers Employees need locker to store their valuables and to reduce the risk of theft. The employees feel a diminutive safer as they know their goods are store roughlywhere safe.* Toilets Staff need toilet facilities as this is a basic need.* Car park Staff who stick need to know where they can park their vechiles without worrying. In some module car parks, only the faculty have an entrance to it.Business communicatingOral.An event when I spoke to an member of staff at Legoland was1) At the main entrance, I went to guest services to ask on some more information on Legoland and perhaps that they might have a student information pack, they replied and gladly and gave me a booklet on all the information on the Legoland Corporation.My opinion of the customer service of Legoland.During my visit to Mc Donald I discovered that many of staff were exhausted, unhelpful and bored. There were not many members of the public as the weather was unpleasant. Due to the poor weather, well-nigh of the attractions and shops were closed I went on a few attractions to test the staffs reaction. For example, we went on a mobilise called the ferrous wheel. The charr working there was being very sarcastic as the bait was for all ages but aimed at younger children but still didnt give her the right to tell me and the people Im with I hope you not come back. We went on another ride called casserole. The man who was supervising the ride who was opposite us and phoned the soulfulness on the other side of the path and they both started laughing and making jokes, which quite rude and uncomfortableThe procedures Legoland adapt to handling customer complaints are.* Listening to the customers complaints.* assay to assess the situation.* Let the customer play in a customer complaint form* Reassure the customer saying sorry and it will not happen againAn situation where a complaint was slip awayed.A man came into a restaurant to purchase a cup of coffee bean berry for 85p. He begins to drink and realises that the coffee has gone cold. He goes to the server and tells him that his coffee that he just purchased has been cold when he bought it. The serverWritten conversationI got this cusp from a library. It has all the information the public need to know about Legoland. It has six different languages for everyones needs, it gives the statistic information, outset times, draw close booking, season passes and where how to get there. It is a very vibrant and bold leaflet.This leaflet is all you need to know about Legoland. It has a big and picturesque writing for children to read and uses words like excitement, hours of fun postal code better. These words are emphasised many times to make Legoland sound fun and interesting.Legoland manufactures many leaflets in order to persuade little children and parents to visit.LEAFET* Here in a leaflet, I got from the front desk It tells the public when the opening times are for certain attractions. The second Leaflet is a appendage feature that Legoland have added as their last and closing days to their seasonal worker year. It is shown in a very bright and vibrant layout with space Legoland consultation shooting a space war over the miniature site attraction. It would attract people into to red ink to this event but the thing that would im vomit upe people off is the times that the fireworks will be displayed which is the late change surface so some people might need to leave, so they have to miss that event, if it was some other special event that can proceed in the day then the turn out could be large.N/AN/AThese are the quaternion acts which protect customers1)Consumer testimonial Act 1987This act states that all goods brought should be safe to use, and scathes should not be displayed in a misleading way. Legoland would have to abide by these rules. For example, the price of goods should not be displayed in a confusing way. The price should be bold so customers can clearly see and understand them.2) gross revenue of goods act 1979This law declares that goods should be* Merchantable quality (Fit to sell, have no faults or damages)* Fit for their purpose (suitable for the purpose for which they are sold)* As describe (must match description given)For example, at Legoland the goods sold should have no faults or damages. If a women purchases a key ring and discovers that there is a daub in the glass that contains a picture of Legoland, she can take it back either to received a refund or exchange, Legoland may lose customer loyalty thro ugh damaged goods so they must throw high quality products.3) Trades Description Act 1963.The code conveys that traders must give an accurate description of their goods & services. Legoland must show clearly their goods & services they sell. For example, In the leaflets it describes the goods it sells.4) Health and preventive at work Act 1974This act states that External customers can sue if they* get injured because he/she sold a faulty product* suffer financial lost/distress, because of poor workmanship, captain negligence* Injure themselves because lack of care by an employee receivable to life-threatening fittings.For Example, a customer walks into Burger king and slips over and breaks his arm. There were no signs of galosh to alert the customer. The customer can sue the business for this.Task 4IntroIn this part of the assignment I am going to observes the customer service at McDonald. This requires me to purchase something from the fast food bowed stringed instrument and take in all the details which will help me explain what are my thought on the overall service of that particular restaurant.________________________________________________________________During my visit to a well known restaurant I discovered that many of staff treated their customers very well.I went into a restaurant called McDonald. The service was able as they treated me in a good manner. There were limited amounts of food to choose from. They had a chicken burger, chicken nuggets, beefburgers & chips, all in total of 6 meals to choose from. I thought there would be more of a mix to choose from. I gainful 79p for a medium portion of chips. its was not filling at all, whereas if I went to a general fish and chip shop the portions that they give for 79p is quite handsome and leaves you quite full. The time it took to order an potion of chips was very quick as it was almost instant. It took almost for the cashier at Mc Donalds to despense the money I gave her in order to give me my order about 40secs, which was very impressive. I was in a long queue to test the amount of time it took to place my order. It took 3 mins to place my order in a queue with 7 people ahead of me.The hygiene of the restaurant was only satisfactory as the place was over crowded and I esteem due to the poor weather conditions most staff were ill and well-worn to meet the standards of cleanliness required by the Health and Safety Act to their customers. in spite of the hygienic of the restaurant the ergonomics of the seats and tables and all other design features to the chain restaurant is in general quite good. For a family of four could easily seat together in a booth that is to assist a make out of people at once to sit. The tables is on average in the right height to eat, and the seats just complement the table with the right height. The only disadvantage to the comfort to the seats is that its 100% formative and that can be quite uncomfortable if sat down for a long time, but due to the constant redesigning to the restaurants it may just be a costing objective. In overall comfort to the restaurant is very welcoming and due to the winter they have set the climate to a comfortable temperature.The hygiene of the lavatories was at a high standard. No return how lively it is, Mc Donalds always maintained the lavatories clean and the all the way into the mensroom neat. The floors are always mopeds and the cubicles are always smelling fresh.The access for the disabled people is just satisfactory. As I walked in I noticed instant that the space between the tray and bin stand and the parallel table was quite close together, and if I just squeezed through a person going the other direction then someone in a wheelchair is going to have a frustrating time acquiring to order and finally having a place to eat in McDonalds. There is a disabled toilet which is at a very good standard, so Mc Donalds are to facilitate disabled people but there ideas would need to h ave concerns on how they are meant to get in their restaurant.Mc Donalds have always been concern for the environment. From when a customer opens there boxed burger to reading the sheet that covers the tray, Mc Donalds always mentions and expresses that all there packaging and wrapping is produced from recycled paper and other materials. The majority of the disposable rubbish is always mention to be recycled too. The skirt environment to Mc Donalds is clean and members of staff take shifts into selection up any other rubbish that surrounds Mc Donalds. The bins around the restaurant are always being replaced with an empty black bag, and on the outside of the restaurant which is the front, is a bin which is always being monitored by the staff.The safety of the restaurant was excellent as they had taken all precautions to prevent accidents from occurring. For example a sign symbolising that theirs a wet floor was put up, this was to reduce the risk of injury.The improvements that Mc Donalds need to take in to action areThe three improvements to customer service that I have chosen area) Friendlinessb) Availabilty of Goods and servicesa) FriendlinessWhen I went into McDonalds the staff did greeted me nice but in self forcefully way. As I ordered my fries the cashier almost shouted and utter Is that all I quietly replied no that would be fine. accordingly when I received my order She said Thank you enjoy your meal even when I ordered a portion of fries and in the way she said it was in a insincere way. The way that the staff at Mc Donalds could improve its courtesy to their customer would be to hire more cashiers and give them a longer break as on the day I went to the restaurant it was a very busy day and the amount of customers and stress combined can did lead to satisfactory behaviour.b) Availability of goods.From time to time McDonalds do have a wider variety of extra appreciate meals but only for limited time blockage such as the new Chinese themed meals. As in a any other working day you would go into have luncheon at their restaurants you would go through yourself limited amounts of foods to choose and soon enough you would constitute fed up of eaten the same thing time and time again. Mc Donalds could improve this by introducing more different extra value meals and fixing them into the ordering system in the restaurant so they get down a regular fixture.How businesses monitor customer satisfactionLegoland monitor the number of customers by looking at their level of sales. If their sales are low, this means that the numbers of customers visits are low. This may be due to high price unhelpful or rude staff or validity of goods/services.Legoland monitors the level of sales by seeing if the sales have increased. This means that more customers are buying more. If the sales are hike this may indicate that customers that customers are happy with the service or find the goods at a reasonable price.Legoland monitor feedback by asking their customers to fill a form on their service. If a customer went into a shop to purchase a magazine and was unable to find it, he/she says convey you. This is a method of feedback as the customers was happy with their good/service. Some businesses know surveys to their customers because then they can detect if people are happy with their good/service. Legoland monitor repeats business by checking the name and address of a person and how many times his names appears. For example a man buys a jumper on credit card. It shows the name and address. Another day, the same man returns and purchases a jacket, his name will appear again. Therefore the company can conclude that this is a frequent customer.