Marketing Plan for a Business Plan Proposal - Entrepreneurship Course Essay

Marketing Plan for a Business Plan Proposal - Entrepreneurship Course - turn up ExampleLater, The Track Tablet partnership weed expand into broad geographical areas. 1.2 Product system Anything that is received by a person in exchange for the m adepty that is paid by him is a product (University of Texas Arlington, Product Decision). The product has been designed to permit the guest to make use of the hotel service such as the room service, book spa appointments, enjoy the concierge services, restaurant reservation and order the taxis. rental of the movies, virtual library, and downloading of the newspapers and magazines forget also be possible. However, it has to be mentioned that the product will not replace the answer and human contact since it is the key for success in the hospitality sector. 1.3 set Strategy Pricing poop be considered as the most vital aspect of any marketing plan. However, it is vital to keep a watch upon the pricing strategies since the business envir onment is volatile. In addition to this the move of the competitors need to be gauged. Pricing of the new product needs to consider various aspects to remain competitive (Cravens, W. C. & Piercy, N. F., Strategic Marketing). Initially, it would be better for The Track Tablets to adopt the penetration pricing strategy. ... Strategy Distribution strategy is considered to be one of the vital aspects of marketing that tends to identify the marketing activities that need to be followed by the companies in order to salute the products to the customers of the firms. Decision regarding the warehousing, choice of the marketing related channels, order processing and inventory control need to be considered (Boone, L. E. & Kurtz, D. L., Contemporary Business). Initially, the product will aim at providing the services to the higher luxurious hotels. after(prenominal) a certain period of time when the product gains awareness amid consumers, it will be beneficial to clear the product towards th e less luxurious hotels. The product will be provided at a few fetter all over the world. A few intermediaries can be employed in order to appoint the product to the target market of the world. Intermediaries can assist in smooth flow of the product and then can reduce the time gap between the consumers and the producers. 1.5 Advertising and Promotion Initially, the focus of the advertising campaigns will be upon targeting the high luxurious hotels. The campaigns will assist in gaining awareness among the target customers. Since the products are sooner complex in nature and requires investment, it would be prudent for the marketers to send the products for test marketing. The products will be distributed at a few selected hotels that aim at providing their guest with a different experience. This will assist the company to learn the reaction of the customers towards its products. Test marketing will provide the company with the abundant of information. Later, the product can be ma de available to the customers requiring it (Graham, H. & Et. Al., Marketing Strategy and Competitive Positioning). Through