Selling a product Essay Example for Free

Selling a product EssayThe guideword is in all(a) part of the strike out package for the meddeteranian journey advert, and it combines with the images created with the use of the swan and Helen of Troy Discoveries of a Lifetime the elegent tone and formal expression apply combine with the images of the swan and Helen there is dignity in the seriousness in the vocabulary, but it to a fault insites a sense of adventure and excitement which would devil a potential buyer keen to go on a cruise and see the amazing discoveries it similarly conveys the uniqueness of the experiences you willing take in on a Swan Hellenic cruise. It makes the expereinces you will have on a Swan Hellenic cruise see special, as well as unique, and makes it seem as if that if you turn down the chance to go on a cruise, you will never have the chance again.Once again, however, the Scottish Highlands advert lacks a concrete slogan. Because it doesnt promote any perticular company, and except a pro duct (the Highlands themselves), there is no company slogan to use really, it has to a greater extent of a tag the visitscotland web address the advert is used to draw mountain in with its imagery before directing the reader to a resource for more information, rather than marketing a product directly to the reader.The most striking contrast mingled with the two adverts is the use of textbook and tone. The cruise advert uses a personal tone in the style of a postcard (together with a font which looks as if it is handwritten) to give the advert the style ofa one on one conversation between the reader and a friend the personal style makes the dvert seem as if it has been purposefuly created for the reader and thus makes it seem more relevent to them. The description of the area is also personal rather than it shines alike a beam in the sun, which would be used ina formal desprition, the formulate it shone like a beacon in the sun is used to give the text the feeling of it being a persons despription, enhancing the personal feel.The text is of a relevent size to make it seem legitimately handwritten (and is spaced to achieve the same effect), but it is hugh up enough on the pafge for the glorious, sprawling and idyllic medeterranian scene to be seen in full. The use of we in the opening paragraph affirms the sense of hearing the product is aimed at couples or groups, and also suggestes a shared experience, which the whole party enjoyed the use of the phrase never knew existed non only enforces the uniqueness of the cruises but also suggest that you will learn and be entralled in the process by going on the cruise.The text reffering to the monks being hoisted up in a basket gives the text even more of a personal feel because it comes accros as a semiprivate joke the final use of humour does what the phrase about the monks does and also makes the reader laugh, hopng to usethe humour to swear out them remember the advert. The body of text underneath the pi cture is used to push the cruises themselves. Within the first sentence, you have all the positives of a Swan Hellenic cruise laid out for you with a rheotorical question on the end to make you think about them all the text also speaks directly to the target hearing (couples or groups who want to get away from modern life) with the promise of places off the beaten track and also promises once again that you will learn whilst on the cruise.Having considered the rheotoricalquestion, the reader is confronted with still more of the cruises virtues Havinggiven the reader all the virtues of a cruise with Swan Hellenic in the firsttwo sentances, the text then details how to obtain them all in a plethora of ways, all guaranteed to be wanton, quick, effective and hair-tearing free the use of the phrase chummy team are waiting to assist you conjures up an office full of happy people who will wait for a time convinient to you to assist you in choosing a perfect holiday another virtue, and o nly in the third sentence.Where as the Swan Helenic advert uses an extensive amount of text, the Scottish Highlands advert uses short, tremendous and witty (slightly sarcastic) phrases to give it a chic, modern air. The text stands out because of its position on the page and the sentences expand sraight on into each other.The other body of text is small and secreted away so as not to detract from the all-important picture the phrase make your own entertainment makes use of innuendo and gives a certain allure to coming to the coming to the Scottish Highlands the useof aquestion directly followed by an answer (Want to come? Go online.) points a reader where to go without giving him or her time to think its almost s if he or she as nochoice.Those last two sentences are also short and snappy, as is the tag visitscotland.com, which is is easy to remember andstresses that you shoud visit Scotland the use of an incomplete andshort address rather than a longwinded one also keeps up the mo dern theme (by missing off the http// and www. sections of the website address and using something catchy like visitscotland.com and not something like uktourism.co.uk/scotland/highlands/visit_scotland.html the shot and snappy nature of the text is kept going and it is also a stylish ddress.).In conclusion, this study has shown how two adverts selling he same product (holidays) and aimed at a simmilar demographic (high-earning quantify readers) can be vastly different. Whilst the Swan Hellenic advert relies on showcasing and using a reinforced up image of the Medetteranian and the reputation of PO cruises the Scottish Highlands advert tries relentlessly to dispelpreconceptions about the Scottish Highlands by dint of the use of modern colours, the internet, short, snappy phrases and a modern sense of humour. In my opinion, the Swan Hellenic is more successful becauseit has a built up image to rely on and fall back on and so the product is easier to sell throgh visual showcasing and the use of language techniques (,etaphor in like a beacon in the sun rheotorical questions), and the conotations of the swan and Helen of Troy to sell its product.